Sunday, April 13, 2008

What's In a Name?

Juliet:"What's in a name? That which we call a rose
By any other name would smell as sweet." Romeo and Juliet - Act II, Scene 2

After my oldest son finished an hour of reading and emptied the dishwasher for me, I let him watch a baseball game on television, The Cleveland Indians versus the Oakland A's.

As I entered the room, my son asked, " Where is Progressive Field?". I looked at the screen and could see that it was cold and sleeting on the ball field. This has to be Cleveland, I brilliantly deduced. I doubted that it would be snowing in Oakland, California this time of year. I thought my son must be mistaken about the name until I heard it for myself. When did this happen? While I'm not a sports nut, I can't believe that I missed that memo.

So I did some research on the internet and this happened in January of this year. Progressive Insurance bought the naming rights for 16 years at roughly $3.6 mil a year!

I grew up going to games in Cleveland Stadium. It took a while to get used to "Jacob's Field " or "The Jake ". The name was changed in 1994 when a new stadium was built. Now I need to get adjusted to "Progressive Field". Suggested new nicknames are the "Prog" ( sounds too much like Prague for my liking) or the "Pro" ( not feeling it). I guess nothing is sacred. Everything is up for sale at the right price.

I wonder what the value of naming rights to my children are? I may have to test that out on E-Bay or Craig's List. For the right price, I am willing to change my children's names. "Target", "Nationwide" and "McDonalds" have a nice ring to it.

Vanity, thy name is a Baseball Field!


Jenny said...

I hear you loud and clear. The stadiums in Philly keep changing their names, too. Drives me NUTS.
And if I could call my kids the names of companies for a fee I WOULD DO IT IN A HEARTBEAT. :)

Tara R. said...

The same thing has happened to football bowl games... it's the Outback Bowl, the
Chik-fil-A Bowl, the Meineke Car Care Bowl, the PapaJohns Bowl... it nothing sacred any more?

Cheffie-Mom said...

Oh my gosh! My daughters x bf's brother plays for the A's, too weird. In Dallas they just changed everything to the American Airlines center...hope it lasts :)

4funboys said...

I vote for Juanna Margarita...